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Getting Back into the Swing of Things

COW Blogs : Mike Cohen's Blog : Getting Back into the Swing of Things
Don't worry, I don't play golf, tennis or baseball, so there is no sports metaphor in this title.

As described over the past few entries, we have spent the past few weeks in final preparations for our big medical convention of the year. With that finished, it is time to get back to the essentials (in no particular order - or if I had to say, in reverse order!):

Project Management
New Business Development

You see, my job is multi-faceted - like many of the folks visiting the COW.


Tomorrow I am off to the Big Apple - early train, rare surgery in the AM and some video review/editing/collaboration on another project later in the day. I enjoy going to New York for work - by car a bit less than by train - and even more so for fun. I could walk around NY for days on end taking photos of buildings. It's like a variety of architectural styles have been mixed together in a giant food processor and piled up on an island.

Never missing an opportunity to use my photo collection in this blog, here are some shots from a recent trip:

Ok, that was a lot of pictures - and a lot of walking.

Later this month it is off to Denver for the 4th time this year to add to our bestselling lineup of nursing videos.


Video editing is a daily activity, and can include a variety of tasks - actual editing of picture or sound (rough cuts, final finishing), media encoding for different client needs (web, iTouch, iPad, DVD), DVD authoring (yeah, it's not video editing, but it is on the same computer and part of the workflow to finish a project), and basic housekeeping, file management, even brainstorming.

On projects that I also manage, I may delegate editing to myself or a colleague.

Project Management

Basically, I manage the progress, communication, budget and work assignments for all multimedia projects including videos, interactive, websites, the occasional book or brochure and new project planning. Want to know more? Read the previous 122 blog entries!

I have acquired a few new projects from last week's convention. And I am in the throes of helping to organize a surgical conference coming up in December. Audiovisual and video conferencing vendors need to be locked down, and 14 hospitals around the world will be streaming live surgery to us all on one day.

New Business Development

My other hat is in new business. At meetings and trade shows I try to make some new contacts, follow up with existing clients, and meet with doctors who we may want to work with in the future. I have a few video products in early stages of planning, and am always on the lookout for new opportunities. Sharing these ideas with co-workers is a great way to exchange information and take advantage of contacts that others in our org have developed. At our regular sales meetings this exchange of information is essential. After all, teamwork makes a company thrive.

Odds and Ends

Some job tasks fall into a catch-all category. Reviewing catalogs or helping to quality check some book proofs, devising a new setup for our exhibit booth and/or minor carpentry, photo retouching, stills photography during a video shoot - these are all duties that do not define a job description but are essential duties nonetheless.

It's good to be done with the marathon. It's now time for a power walk to the next finish line.

Thanks for reading

Mike Cohen

Posted by: Mike Cohen on Oct 11, 2010 at 5:50:11 pmComments (1)


Re: Getting Back into the Swing of Things
by Mark Stuart
Jeeze, Mike, and I thought I was busy! Thanks for sharing what you're up to and the NYC photos. What is that in the upper right window of the first one?

Have a great day,


Art is completely subjective. It's up to the viewer to judge whether or not it has merit. -Ken Danby

I have a passion for my job, which entails training for medical professionals such as surgeons, nurses and administrators, not to mention various industries.

Technology is great, but how you apply your skills is what pays the bills.

Years ago I canceled my Media 100 support contract upon discovering what a treasure trove of helpful advice can be found on the Creative COW website. I am proud to be a part of this fantastic community.

In my blog I talk a little about media production, a lot about travel and workflow, and occasionally about cooking, nature and my four-legged friends.

Follow me on Twitter: med_ed_mike

I'm also on LinkedIn if you can't get enough of me!


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