We are undergoing a video revolution. Over 1 billion hours of videos are being consumed per day on YouTube alone, and by 2020, nearly 80% of all Internet traffic is projected to come from video consumption. Stock video plays an important role in fulfilling this demand, gracing televisions, movie theatres, computer screens, and everything in between.
At Adobe Stock, we’re committed to building the best marketplace for both content creators and content consumers. Stock is seamlessly integrated into Creative Cloud applications so customers can search, preview, edit and license assets from the Stock collection directly within Premiere Pro CC, After Effects CC, Photoshop CC, and more, while our contributor program gives content creators the opportunity to showcase and sell their work to millions of creative buyers, and receive best-in-class royalties.
New for Customers: Pond 5 for Adobe Stock
We are partnering with Pond5 to further expand our video offering. Pond5 offers a diverse library of videos, motion-graphics and more, sourced from an international community of artists. Our partnership will bring a large and growing segment of high-quality footage clips from Pond5’s collection, spanning across a mix of highly sought-after content themes such as lifestyle, recreation, sports, cinematic, and aerial footage.
New for Adobe Stock Contributors: Upload from Premiere Pro CC
Last September, we announced the Lightroom CC and Bridge CC integration, which allows contributors to upload and submit their images for sale on Adobe Stock, straight from the apps. Today, we are bringing the same convenient workflow to our video contributors with the new upload from Premiere Pro CC feature.
Now videographers can take content that they have prepared to be suitable for the Adobe Stock platform and directly upload it to their contributor account in two simple steps.
Select Adobe Stock from the publish tab from the Export Settings dialogue to send your clips to Adobe Stock, and finish up the submission process through our Contributor Portal.
Another new feature we’re introducing to improve the video submission process is CSV uploads. Attach a CSV file containing tagging information including titles and keywords, and we’ll match them to your clips. If you have more then 500 clips, we also offer a video mail-in service. Get all of the details on this program here.
If you’re looking for a little inspiration, check out our interview with stock videographer and Adobe Stock contributor Helen Fields and her top tips for breaking into the stock footage industry.
Dennis Radeke is the Content Development Manager for video at Adobe Stock. He oversees Adobe's acquisition strategy for motion content, developing key partnerships and relationships. He is a 10-year veteran of Adobe, with extensive experience working with broadcasters, large media and entertainment companies as well as sports federations.