: Bob Gillen's Blog
: Live iPad Mix - classical Musicians and Club DJ
UK-based cinematographer Ben Cole, whom we interviewed
a year or so ago, recently shot an innovative new viral ad for European retailer Carphone Warehouse. Cole, along with director Sid Wheeler, initially interviewed several classical musicians who were using new software that helps design an app for their phones/tablets. This, in turn, aids them in being better musicians. The instruments used were a cello, a French horn, and a flute.
“No need for a human teacher nowadays,” says Cole. All you need are “… apps from tuning your instrument to scale teaching software that judges how well you play your scales to an app that samples a French horn and loops it so (the musician) can build an orchestra from just her playing.”
“Then,” says Cole, “we go into an amazing club in Brick Lane
, East London and set up a live collaboration between a DJ and these classical musicians. You should have seen the club members’ faces when a bunch of classical musicians – including a bass opera singer - walked onto the club's stage. They began to make a surreal operatic melody which was sampled live by the DJ on his iPad, and then sent back with a few new app tricks and, hey presto, a fusion of drum and bass aka operatic classical dub.”
Cole says he shot all the action “… on my Red Epic at 5K mounted on a Steadicam, two Canon D5s and my Nikon D800, plus of course the new GoPro 3 Silver
mounted on the DJ's chest.”
Cole can’t hide his excitement about this shoot. “So get this - the future of night clubbing is a few eclectic musicians on stage with many people wandering around with their iPads sampling the music and sending their mixes to the master DJ to play for the house. No one knows at any moment who is mixing the tunes. Now that’s collaboration!”See photos of the shoot...