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: Meet the Southeast Creative Summit Presenters: Gary Adcock
A continuing series to get to know your Southeast Creative Summit Presenters. In this episode: Gary Adcock!
How did you get into video production?
I was a still shooter and a new neighbor moved in across the hall, one day I heard him digging around in his van looking for some tape. I grabbed a role of gaffer tape and walked over to introduce myself. He looked at the tape, looked at me, looked back down at the tape and said “video or film” and I replied “Still”. He stuck out his hand and we became friends. About 2 weeks later, he pounded on my door at 7am saying he was in a jam and needed a body, if I could assist. Later than morning I was pushing a cameras dolly around and brushing the lint of the coat of the legendary Bill Kurtis on the first stand-up shoot for the A&E cable show “American Justice”. Yeah, I was hooked.
Tell us about an interesting 4K project you worked on recently.
I have done a couple, but I had a great deal of fun on a test shoot to deliver 4K 60p demonstration footage for IBC 2012. I got the job to go shoot pretty pictures, I chose the Green City Market in Chicago, considered one of the finest Organic Farmers Markets in the US and my personal favorite. I talked to the farmers I know and everyone was really friendly an helpful. It was me, a camera assistant and my wife as PA. so it was definitely A Run& Gun scenario. We shot Sony F65 with Cooke Panchro lenses, gearhead, sticks and a VCLX battery. The location kit was over 100Lb’s, but the best shot of the day was a little girl buying bread, I just grabbed it at the end of our shoot as she walked up and paid for this muffin. I got that shot and said we were done.
What’s one basic principle of video production that’s often forgotten in the face of new technologies in higher resolution and frame rates?
Composition, I am so tired of filmmakers saying “I’ll crop it later”. Shoot it right the first time and there is no need to crop it later.
What’s the best advice you’ve been given during your career?
Never burn a bridge, no matter how much you want to.
What can people expect from you at the Southeast Creative Summit?
One of the best learning experiences of your life, it’s the best of the best.
Learn more about the Southeast Creative Summit, October 25-27 in Atlanta, and save $100 off admission with the discount code: creativecow2013