I finally had a few minutes to articulate some of my reasons why I feel that Apple (and Avid, earlier) felt that they no longer needed to go to NAB. While some people have argued that there is no substitute for face-to-face time with a human at NAB before making a purchase, it seems that Avid and Apple don't think so. Neither do I, and in my latest article here at the COW, I spell out some of the reasons that this opinion seems to be taking root around our industry. One of the most compelling reasons is that every year NAB continues to increase the cost to the companies who exhibit at NAB. To add to this burden, Las Vegas continues to raise its rates to the ceiling when shows like Comdex, the Consumer Electronics Show and NAB come to town. So much so in fact, that CES is looking for a new home, according to MSNBC.
There are a lot of changes in the air for the trade show industry, Las Vegas and the way it treats convention guests, and for NAB and the way it keeps escalating its prices. In the movie Network, Peter Finch threw open the windows and screamed: "I am mad as hell and I am not going to take it anymore!"
It seems that executives at Apple and Avid have been watching Peter Finch reruns lately.