FORUMS: list search recent posts


Musings on Apple's departure from NAB 2008

I finally had a few minutes to articulate some of my reasons why I feel that Apple (and Avid, earlier) felt that they no longer needed to go to NAB. While some people have argued that there is no substitute for face-to-face time with a human at NAB before making a purchase, it seems that Avid and Apple don't think so. Neither do I, and in my latest article here at the COW, I spell out some of the reasons that this opinion seems to be taking root around our industry. One of the most compelling reasons is that every year NAB continues to increase the cost to the companies who exhibit at NAB. To add to this burden, Las Vegas continues to raise its rates to the ceiling when shows like Comdex, the Consumer Electronics Show and NAB come to town. So much so in fact, that CES is looking for a new home, according to MSNBC.

There are a lot of changes in the air for the trade show industry, Las Vegas and the way it treats convention guests, and for NAB and the way it keeps escalating its prices. In the movie Network, Peter Finch threw open the windows and screamed: "I am mad as hell and I am not going to take it anymore!"

It seems that executives at Apple and Avid have been watching Peter Finch reruns lately.

Posted by: Ronald Lindeboom on Feb 15, 2008 at 8:45:41 pm nab


March 2019 (1)
January 2017 (2)
December 2016 (1)
April 2016 (3)
March 2016 (6)
September 2010 (2)
June 2010 (1)
May 2010 (1)
April 2010 (1)
January 2010 (1)
December 2009 (1)
November 2009 (2)
October 2009 (1)
September 2009 (1)
August 2009 (2)
April 2009 (1)
March 2009 (5)
December 2008 (1)
October 2008 (1)
September 2008 (1)
February 2008 (2)
January 2008 (4)
August 2007 (2)
April 2007 (1)
March 2007 (2)
February 2007 (1)


creative cow (14)
cablecutting (9)
creative cow magazine (8)
publishing (7)
business (6)
magazines (6)
online communities (5)
roku (4)
technology (3)
mancave recording studio (3)
audio (3)
family (2)
websites (2)
recording studio (2)
cable tv (2)
web (2)
studio construction (2)
blogs (2)
web authoring (2)
show more
© 2020 All Rights Reserved