If you haven't yet signed up for your free subscription to Creative COW Magazine, now is the time to visit www.creativecowmagazine.net
and sign up. I am working on the database and wanted to give some of you stragglers a chance to get in on this issue before we do the final cut-off. The Magazine continues to grow and is becoming quite popular in studios and companies around the world, so take a couple of minutes and sign-up now
Is it a good magazine? Well, here's what Christian Glawe told us: "I have to admit that, when I first heard about the magazine, I was a little skeptical... 'What can a magazine offer that I can't find online?' But all you guys have done is create the single best magazine in our field. Period."
-- Christian Glawe, editor/compositor
The new issue of the Creative COW Magazine is at the printer and will soon be arriving in the mail for those in the United States who have opted for the hardcopy edition. For our international members, we will shortly have our PDF editions added to the magazine website for downloading.
You will not want to miss this issue as Tim Wilson has sought out a great body of guest writers for this edition -- doesn't he always? -- and it will give you a window into a world of production that maybe you have never explored before. We are calling it the Games Issue but don't let the title fool you, this is definitely not kid's stuff. This issue is one that is filled with ideas, techniques and inspiration -- drawn from a market that has the music and movie industries drooling at numbers that dwarf those other two major entertainment markets.
Give us a day or so to decompress and you will find the new issue in the Magazine website.
Congratulations, Tim. You did another masterful job on this one. I am proud to work with you and ride shotgun on this journey.
I keep reading publishers bemoaning the state of the publishing world and decrying the fact that print is dying. They quote statistics that back up their suppositions and while these "facts" appear true, I have to scratch my head and wonder why they cannot seem to see the forest for all the dead trees they have proffered over the years.
Why is print dying? Well, I hate to tell them, it's not -- it's their
magazines and view points that are dying. There are other magazines, of which Creative COW Magazine is one example, that are doing very well and are growing and thriving. In many industries you will find these "exceptions" to the general market malaise and decline in publishing. Tim Wilson and I regularly discuss these issues and analyze and examine the magazines that fail and the ones that are thriving in spite of the perceived general market apathy.
So, what makes some magazines fail while others excel?
The reason is simple: there is a lack of real content
in many once successful magazines today. Many onetime industry leading magazines are now made up of paid stories and features that many readers suspect to be the outcome of advertiser purchases. Some magazines in our own industry have been putting paid advertorial pieces on the cover as their lead story. This is crazy to us, and will compromise the integrity of any publication. I remember when I loved some of the magazines in this industry, years ago. Nowadays, there are some that I haven't read a single article of any importance in a long, long time. In a survey of many of our members, we hear the same thing and we get many letters that come in after every issue of Creative COW Magazine thanking us for the content.
Here's one we received the other day:
"I just wanted to tell you that your 'New Visions' Issue is the best issue of any industry magazine I've read since the DGA [Directors Guild of America] stopped printing Action. Thank you for the intelligent, informative, entertaining articles on paper." -- Jim Long, Pegasus Productions
And this one just came in today from a teacher at a high school in Louisiana who left this comment as she signed up for the Creative COW Magazine:
"Your newsletter has helped me greatly in the classroom. Helps me to keep my skills polished. As an educator, sometimes we get a bit set in our ways. Your newsletters, tutorials, and articles keep my students guessing as to what their next project will be and has taught them and myself more tricks and shortcuts. We used to only get 2 projects a quarter completed, now we are able to double the production and at a higher degree of difficulty. Constant source of inspiration - Thanks Cow Team! -- Heather Lampo, Grace King High School, Metairie, Louisiana"
Thank you Jim, Heather and all of the many of you who write us and tell us that you see the work behind what we do for the audience here at Creative COW. Your kind words and votes of confidence are truly appreciated.
When we look at the state of the publishing industry, we are amazed that so few seem to grasp the simple formula that will guarantee that your magazine will have an audience of eager, enthusiastic readers -- serve
that audience. Yet most magazines seem to have opted for the kinds of compromises that serve their accounting department more than their audience. That kind of focus is sure to put smiles on the faces of stockholders (for a short while anyway), but it is guaranteed (almost every time) to remove the smiles from readers who want and expect honest and forthright communication and value in their stories.
Serve the audience, that seems a simple formula for success.
Charles and I have started calling the entry way to the new Creative COW Productions' Mancave Recording Studio, the "transporter" because it kind of resembles the Star Trek transporter from the TV series. With (what will end up being) three doors in a triangle -- of which two are now in along with the entry light, etc. -- you can go left into the recording room or go right into the mixing booth. When completed, the steps up into the studio will have a third door that separates the studio from the business offices just down the hall.
Here is a shot of the entryway and the twin Andersen dual pane heavy duty glass doors with soundproofing rubber gaskets and airtight seals around the doors. The third door in the "triangle" placement will act as further sound dampening and isolation to safeguard the working offices nearby.
Since recording my first record long ago with a bunch of friends under the auspices of an engineer that had worked with the Righteous Brothers and a few others over the years, I have dreamed of having my own recording studio, complete with isolation booth, etc. So, when Kathlyn and I moved into our new home in Paso Robles, lo and behold, to what do my eyes fall prey? It is a utility area that Kathlyn and I took to calling The Man Cave, as it was clear it was going to be an area dedicated to music and my musician friends -- along with functioning as an expanded area where I could continue my music production and editing work. The Mancave is over 600 square feet of room that was intended for storage but has now been under construction for the last 6 to 8 weeks or so, and will shortly emerge as Mancave Recording Studios, a division of Creative COW Productions. We have been documenting every step of the construction, complete with floating the walls for soundproofing, using Z-bar to reduce the vibration and transfer of sound, how to set the sound proofing board and sandwich the drywall with air pockets to deaden the room, etc., etc., etc. It will be a multi-part article that will show in-depth how to build a recording studio that is a serious room for far less than you might think. Oh, this is not one of those "Build a recording studio for a few hundred bucks" kinda articles -- no, this is a real studio and one on whom we have worked with one of Ocean Way Recorders former engineers to spec and build. It isn't Ocean Way but it is one hell of a serious home studio. One that we will shortly begin to introduce here at the COW. Stay tuned.
Here is the first shot of the entry way, and the mixing booth...