The newest issue of Creative COW Magazine explores the idea of Divergence in acquisition, production, and distribution in broadcasting. Gone are the days when the Big 3 networks -- CBS, NBC and ABC -- could count on the audience coming to them. Now, the networks are addressing issues of shrinking audiences, rapidly expanding production modalities and issues, and a proliferation of devices that take television out of the Big-Box-at-Home and into the hands of the audience who wants it everywhere, anywhere, all the time, and on their terms.
In one of our very best stories ever, longtime COW host and one of the people responsible for ABC.com, Robert Longwell, looks at how ABC Television is taking their programming where the audience is. It is one of my favorite Creative COW Magazine articles ever, and it should prove to be an audience favorite, as well. Robert explores behind-the-scenes ideas and techniques that are making ABC.com one of the must-have destinations for users of a myriad of devices that are taking television outside the home.
A few years back, we did an issue entitled "Portable Media." It was a huge success and it has proven to be one of our most popular issues. The "Divergence Issue" is even better and takes the idea of portable media and other new technologies that are creating true market "divergence," into areas that are far beyond what was imagined even just three years ago when we created the Portable Media issue.
But this new issue is far more than just portable media and if you take the time to read its great articles, we guarantee you that it will be time well spent.
So, visit www.creativecowmagazine.net
and see what is happening inside ABC, and also many other teams who are hard at work to meet the challenges and demands of today's rapidly changing audience.