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2011: Is this the year of the flying car and the moon base?

We have now passed the Arthur C Clarke movie era and it feels much like the late 20th Century aside from smart phones and high definition video. The most used device in my house remains the microwave oven. My aunt had an Amana "radar range" back in the 70's and it was quite a sensation at the time.

Ok, the most used device in my house is either the HD DVR or the new Droid X.

We talk a lot on this website about new technology, and how to use this new technology to do things we previously did with less new technology or for those of us of a certain age, really old technology.

But what remains important is the deliverable. Whether it is distributed on the web, the cloud, mobile devices, optical disc, intranet, book or frozen entree, the key is meeting the customer's expectations. If knowing a certain piece of software or new camera gets you there, all the better.

So in the year ahead, I am going to attempt to talk about ways to meet those expectations, deliver the final product the client wants, and not get too hung up on what tool to use to get the job done. Your job as a media professional is to use whatever tool is right for the job, and give your customer a good product.

Lucky for us, we have other areas of the COW to learn about all the tools and techniques needed to help get the job done.

Richard Harrington's Photoshop tutorials http://leaders.creativecow.net/leaders/harrington_richard/ and Paolo Ciccone's Blender Survival Guide http://leaders.creativecow.net/leaders/ciccone_paolo/ are two of my favorite resources on this site. I must use Photoshop 3 hours a day on a slow day, and Blender is one of my learning objectives for the year ahead.

Mobile device apps and websites are also on our horizon for specific clients and projects, not to mention some specialty projects using every image capture method in our arsenal. Later in the year I will put on my producing/writing/directing hat for some in depth training videos. And the surgical atlas/video concept will continue to evolve as well.

And for good measure, recently I threw my narration hat into the ring. 100,000 words later, whew!

Happy New Year to my fellow COWs and to any new members, welcome to the barnyard.

As always, though lately not as frequently...thanks for reading.

Mike Cohen


Posted by: Mike Cohen on Jan 4, 2011 at 3:18:27 pm



I have a passion for my job, which entails training for medical professionals such as surgeons, nurses and administrators, not to mention various industries.

Technology is great, but how you apply your skills is what pays the bills.

Years ago I canceled my Media 100 support contract upon discovering what a treasure trove of helpful advice can be found on the Creative COW website. I am proud to be a part of this fantastic community.

In my blog I talk a little about media production, a lot about travel and workflow, and occasionally about cooking, nature and my four-legged friends.

Follow me on Twitter: med_ed_mike

I'm also on LinkedIn if you can't get enough of me!




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